fashion </a>editor for the <a href=https://www.theguardian.com/profile/"http://observer.guardian.co.uk/">Observer

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Jo Jones

Jo Jones is fashion editor for the Observer

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    We love: fashion fixes for the week ahead – in pictures

  • A female model wearing a burgundy coat in countryside setting

    Warming reds: how to wear burgundy

  • Kylie Jenner presents a creation by Coperni for the Women Ready-to-wear Spring-Summer 2025 collection as part of the Paris Fashion Week, at Disneyland Paris amusement park

    Disneyland, serenades and archery: highlights from Paris fashion week SS25 – in pictures

    From fireworks and Kylie Jenner for Coperni to a supersized birdcage at Chanel and target practice at Dior, the shows in the French capital were en pointe for spring
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    We Love: fashion fixes for the week ahead – in pictures

  • model wearing black and white outfit

    Strike a pose: standout trends from the season’s key collections – in pictures

  • A composite of different model shots and product cut-outs

    Pick of the crop: 10 trends for autumn – in pictures

    Country tweeds and rugby shirts, colour-popping cardigans and blissed-out boho… Here’s our guide to the new season’s must-haves
  • DG Women's FashionShow SS25

    Milan fashion week, spring/summer 2025: the highlights — in pictures

    In was a season of surprises in Milan as designers went off script – and Madonna stole the show
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    Shout about it: standout trends from the season’s key collections – in pictures

    This autumn, Dior did heritage, Gucci embraced camo and Miu Miu turned up the volume on colour. Here are the top looks to inspire your winter wardrobe in part one of our collections story
  • A model on the runway at the Simone Rocha show at London fashion week

    Football, tutus and mayonnaise: the highlights of London fashion week spring/summer 2025 – in pictures

    Art-inspired collections and garden showcases, plus cameos from Harry Styles and Arsenal’s Declan Rice
  • Female models wearing khaki outfits against a green backdrop.

    Editors’ picks: Can-do khaki – in pictures

    Ease into autumn with the season’s most versatile colour. Here are five ways to make the most of the shade
  • Bobby Brazier wears a double breasted jacquard blazer from Next

    Seeing double: the new season’s most useful suit jacket

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    We love: Fashion fixes for the week ahead – in pictures

  • Nadia Lee Cohen wearing a umpsuit stanging in front of a car

    We Love: fashion fixes for the week ahead – in pictures

    Nadia Lee Cohen for & Other Stories, Sézane launches childrenswear and Camilla and Marc talk about ovaries
  • Alison Hammond shot for OM

    Life is sweet: Alison Hammond in pictures

    Alison Hammond is an ever popular presence on TV. Here the Bake Off presenter wears the coming season’s autumnal tones, leather and leopard. Read the full article here
  • Farm Rio

    Love your dress: 10 dress brands to know – in pictures

    Stuck for something to wear to a wedding or a party? These pretty dresses from small brands won’t let you down
  • Chelsea Peer pj's

    We Love: fashion fixes for the week ahead – in pictures

    Gola’s new limited-edition womenswear collection, two-tone towels to help you lounge in style and classic menswear made in the UK
  • Actress Naomi Ackie photographed by Simon Emmett for The Observer Magazine

    Rising star: Naomi Ackie in pictures

    Starring as Whitney Houston catapulted Naomi Ackie to fame – and drove her to exhaustion. She tells Hayley Campbell about channelling anger, coping with grief, and why she’s drawn to the dark side of life. Read the full article here
  • compbags

    Here comes the sun: 10 of the best beach bags – in pictures

    Get into the holiday mood with a cheery beach bag
  • Gideon Knit Shirt, Kent Poplin Shirt, Charlie Shorts, Seersucker Bucket Hat, Peter Pleated Twill Shorts les deux

    We Love: fashion fixes for the week ahead – in pictures

    South Asian circular style, a fundraising pop-up and Beetlejuice is back
  • KARDO-COLLECTION-SPRING-SUMMER-2024-65

    Trend watch: cool and classy embroidered shirts

    Elevate your holiday wardrobe with an embroidered shirt. It’s something you can wear for ever – and is far more elegant than a lairy tropical print
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